The newly launched collection, priced at approximately €750 ($881; £650) per pair, has been manufactured in India by artisans from Maharashtra and Karnataka, regions historically associated with the production of Kolhapuri sandals. Each pair is handmade, reflecting traditional craftsmanship combined with contemporary luxury design elements. The collection is currently available across 40 Prada stores worldwide as well as through its online retail platform.
The launch follows controversy in June last year, when Prada showcased similar toe-loop leather sandals at a Milan fashion show without attributing their Indian origins. At the time, the brand described the footwear merely as “leather sandals,” triggering backlash from designers, industry experts, and cultural commentators. The company later acknowledged that the designs were inspired by traditional Indian Kolhapuri sandals.
In an apparent effort to address these concerns, Prada has announced a three-year training initiative aimed at supporting artisans involved in the craft. The programme, developed in collaboration with two Indian design institutions including the National Institute of Fashion Technology, will train 180 artisans from eight districts known for Kolhapuri sandal production. The training will be conducted in six-month modules, with select participants receiving opportunities to continue advanced learning at the Prada Group Academy in Italy.
Lorenzo Bertelli, Head of Corporate Social Responsibility at Prada Group, stated that the initiative is designed to strengthen artisan skills, preserve traditional knowledge, and support the sustainability of local craft communities. Tanu Kashyap, Director General of the National Institute of Fashion Technology, added that the programme could help promote traditional Indian crafts in global markets.
Kolhapuri sandals, named after the city of Kolhapur in Maharashtra, date back to the 12th century. Traditionally crafted from leather and often treated with natural dyes suitable for hot climates, these sandals were granted Geographical Indication status by the Indian government in 2019, formally recognising their regional authenticity. Despite their cultural and historical value, they are typically sold in India at prices ranging between 500 and 1,000 rupees, significantly lower than Prada’s luxury versions.
The development highlights an ongoing global debate over the use of traditional designs by international luxury brands, raising questions about recognition, fair compensation, and long-term benefits for artisan communities. Prada’s latest move signals an attempt to bridge this gap, though scrutiny over cultural representation and economic equity is likely to persist.
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